Short Bio of Speaker

Kris Mills is a respected direct marketing strategist, copy writer, internet entrepreneur, and Managing Director of "Words that Sell " Copywriting and Marketing College.

Since 1993 Kris' marketing and writing talents have produced many millions of dollars for clients in the financial services industries, in professional services, mail order, internet publishing, property, and numerous other professionals.

Kris helped one investment and finance company regularly attract 100-200 people to financing strategies seminars in Brisbane, 600 people to a mortgage reduction seminar in Sydney and 1200 to a Melbourne event.

Kris revamped an ad for a lender and responses increased by a factor of 50. She regularly increases clients' marketing responses by 100% to 300% or more.

Kris is also the author of 12 business publications including "Mortgage Broker Letters that Sell " and "Mortgage Broker Ads and Flyers that Sell ", Proposals that Sell, Real Estate Letters that Sell and Financial Planner Letters that Sell.

Even Kris' marketing templates generate great results. One NSW Broker wrote $3million in business from one of the marketing pieces in her kit and another broker sent out 100 letters and wrote 6 loans as a result.

And now through her Copywriting and Marketing College Kris and her team offer a number of courses to train freelance writers.

Kris and her team show businesses how to maximize their return on the marketing dollar.

Apart from being a talented writer and marketing strategist, Kris is also a trainer and master practitioner of Neuro-Linguistic Programming. She is a certified in Ericksonian Hypnosis and Neurological Repatterning.

Topics

How to Write Copy that Really Works

Target Audience: marketing managers, small business owners

Level of Sophistication: Intermediate

Duration of Talk (Excluding Breaks): 1 - 1.5 hours

Synopsis of Presentation: " Discover the 5 factors that affect marketing response rates by 500% or more Find out the formula for writing copy that works Hear about the common mistakes that marketers make and how to avoid them See examples of headlines and ads that sell and others that don't Test your marketing skills to see which ads and letters pulled the greatest responses Learn about offers that increase your response rate by a factor of three. Find out which words sell and which don't See the power of editorial in action And more.

Who Should Attend: " Small business owners Marketing Managers Marketing personnel Sales people

Classification: Marketing

The Secrets of Writing Proposals that Sell

Target Audience: Marketing personnel, business development personnel, small business owners

Level of Sophistication: Intermediate

Duration of Talk (Excluding Breaks): 1.5 hours can be extended to 4 hours

Synopsis of Presentation: " PRICING STRATEGIES that take the focus away from price and towards value-for-money; Key ways to show prospective clients how they will receive exceptional value-for-money. Learn how to stand out head-and-shoulders above your competition simply by the way you articulate your delivery or production methods; Witness a clever way of playing down your shortcomings and highlighting your strengths; See how to sell the expertise of your team members in a way that gets them and you noticed and makes them appear much more qualified than your competitors; Find out how to handle potential buying objections in advance and turn those objections into buying triggers; Learn dozens of proven copywriting techniques to help you write persuasively; See how to prove your claims and allay skepticism; Differentiation strategies that set you apart and step-by-step instructions for developing your own point-of-difference The Value Equation: how businesses perceive value and how you can communicate your price so it convinces your prospects they will receive an excellent return on their investment ... even if you have the most expensive product or service on the market.

Who Should Attend: " Sales Managers Members of Bid Teams Business Development Managers Proposal Writers Marketing Managers Marketing Communications Managers Small Business Owners

How you will benefit: " Increase your proposal win rate Win more bids without competing on price Set yourself apart from the competition

Classification: Marketing

Inside the Minds of Buyers & How they think, why and how you can capitalize

Target Audience: Business Development Managers, Marketing personnel, small business owners

Level of Sophistication: Intermediate

Duration of Talk (Excluding Breaks): 1 hours (can be extended to half day)

List of connected topics: Hypnotic Communication & How to really connect, influence and inspire.

Target Audience: Business Development Managers, Marketing personnel, small business owners

Level of Sophisication: Intermediate

Duration of Talk (Excluding Breaks): 1 hours (can be extended to half day)